#1 Boost Your SEO

We know this is a long-term tactic, but it’s hard for your brand to build authority if people haven’t heard of you. When prospects have questions related to your area of expertise, your website needs to come up. SEO really deserves a blog series (or book) unto itself, but for our purposes, let’s just remember not to underestimate its importance in building brand authority.

#2 Establish Consistent Branding

Your messaging and design need to stay consistent across all of your materials in order to boost your brand recognition. A potential client needs to see your messaging 5-7 times before it sticks! If they see a different message or logo each time they’re exposed to your brand, you’ll never develop that sense of familiarity you’re looking for.